The (luxury travel) star-studded gala took place August 15 at Bellagio. It resembled a Hollywood affair, complete with a red-carpet entrance and entertainment from Grammy®, Emmy® and Tony® Award-winning actress, singer, author and producer Cynthia Ervio, who is set to star in Universal’s upcoming film adaption of the hit musical WICKED, where she takes on the iconic role of Elphaba, opposite Ariana Grande’s Glinda.

While assembling the biggest names in the industry under one roof, Virtuoso shined a spotlight on the network’s most esteemed individuals and brands.

GLOBAL AWARDS

Nominations for the coveted Virtuoso Global Awards came from a survey of the Virtuoso network, and elected members of Virtuoso’s various Boards and Committees voted to determine the winners. Those named as winners in their respective categories will also be showcased in Virtuoso, The Magazine’s November/December issue, which reaches over 200,000 affluent households.

Best Airline recognises an air partner that provides exemplary service. 

Winner: Singapore Airlines

Best Hotel recognises an iconic hotel that epitomises excellence in luxury hospitality.

Winner: Bulgari Hotel Roma

Bulgari Hotel Roma brings the renowned Italian fashion house’s charms to the Eternal City. An instantly iconic destination given Rome’s role as Bulgari’s hometown and endless font of inspiration, the property occupies an illustrious address at Piazza Augusto Imperatore in the heart of the Campo Marzio district.

Best New or Reimagined Hotel recognises a hotel that is either newly opened (within the last 12 months) or has re-opened after an extensive renovation resulting in a new hotel experience.

 Winner: Raffles London at the OWO

Raffles London at The OWO debuted last year at one of the city’s most historically significant addresses. The landmark Grade II* listed former Old War Office underwent a monumental and meticulous transformation, reopening to the public for the first time since 1906 as The OWO. The building, once inhabited by Britain’s most famous statesmen and spies, from Winston Churchill to Ian Fleming, is now home to the UK’s first Raffles hotel with 120 rooms and suites.

Hotelier of the Year recognises an experienced hotel manager who demonstrates unparalleled leadership and vision, an unrelenting passion for the industry, an engaged commitment to the network of Virtuoso travel advisors and an astute appreciation for detail.

 Winner: Simone Giorgi / Park Hyatt Milano

Best On-site recognises an on-site partner, based in a given region, that creates outstanding customised experiences that make the destination come to life.      

Winner: Leonidas Travel – Croatia

Leonidas Travel forges personal connections between travelers and Croatian locals, such as villagers who still make traditional Pag lace and fine silk by hand, winemakers in their family-tended vineyards and well-known chefs who open their homes for a private cooking lesson. Leonidas’ vibrant team can unlock hidden doors and meet the highest expectations, carefully selecting the best of the best in local guides, chauffeurs, skippers for private yacht charters and more.

Best Tour Operator recognises a tour operator or wholesaler partner with the most compelling vacation options and itineraries, whether FIT or escorted.   

Winner: Wilderness

Wilderness is a sustainable luxury travel operator offering safaris and journeys in some of the most breathtaking, remote wild destinations in the world. What started as a passionate group of Botswana guides in 1983 is now a world-leading conservation and hospitality company, responsible for protecting and sharing over 6 million acres (2.3 million hectares) of wilderness across the planet.

Best Tourism Board recognises a tourism board partner that epitomises excellence and is highly engaged with the Virtuoso advisor membership. 

Winner: Switzerland Tourism

Switzerland Tourism is dedicated to promoting the best of Switzerland’s nature, authenticity, sustainability and modernity, under the overall concept of “Swissness.” Working in close collaboration with local tourism partners and suppliers, its mission is to continue reinforcing Switzerland’s title as a global leader in sustainability by encouraging travelers to use electric public transportation, solar powered ski lifts, e-cars and much more. 

Best Specialty or Insurance Partner recognises a partner that provides stellar service focused on insurance, auto rental, private jet and other areas that are vital to the success of a trip. 

Winner: Axus Travel App

Axus creates a transparent, unified travel experience by aggregating disparate confirmations, organising travel details and communicating updates and changes in real time. Live flight tracking, push notifications, in-app messaging and more ensure clients are always informed. Efficiencies for the travel advisor include automated syncing with ClientBase, Live GDS import, ability to collaborate with any Virtuoso on-site/DMC, parsing of vendor confirmations and live flight lookup.

Respected Agency Culture: Presented for the first time this year, this award acknowledges the crucial role that culture plays in driving organisational success, attracting top talent and fostering employee engagement and satisfaction, by honouring an agency that prioritises their employees’ well-being and creates inclusive cultures.

Winner: Brownell Travel

Respected Achievement Award: Presented for the first time this year, this award recognises an experienced advisor who demonstrates unparalleled leadership and vision, an unrelenting passion for the industry, an engaged commitment to the Virtuoso network and an astute appreciation for detail.

Winner: Gaby Galvez / NUBA 

VIRTUOSO SELECTED AWARDS 

Luminary: The Luminary Award recognises a Virtuoso partner that upholds the highest professional standards, serves as a leader in their industry and embodies the spirit of the Virtuoso network through their dedication and engagement. The recipient of this award exudes brilliance and sets a standard for others to follow. The winner of this award is selected internally by Virtuoso leadership.

Winner: Micato Safaris 

Rising Star: This award recognises the outstanding achievements of a new-to-industry Virtuoso travel advisor. The winner of this award is determined by Virtuoso’s member relations team based on advisors’ engagement and production within the Virtuoso network.

Winner: Eli Wagner / Wagner Bespoke Travel, an independent affiliate of Coastline Travel Advisors 

Ruby of Siam: The prestigious “Ruby of Siam” is an honour with long standing tradition within Virtuoso since 1987. It is presented to an agency owner or manager who selflessly gives their time, effort and wisdom to elevate Virtuoso’s collective reputation and perceived value. The winner of this award is selected internally by Virtuoso leadership.

Winner: Jay Johnson / Coastline Travel Advisors

Virtuoso wishes to congratulate all recipients who were honoured this year. Photos available upon request. And for more details on Virtuoso’s network of world’s best travel agencies, advisors and preferred partners, please visit www.Virtuoso.com.

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“After the success of last year’s debut co-located festivals, we are thrilled to be returning to Sydney with an even bigger and better line up of talent and attractions, for both pet parents, claw or paw inclined. The weekend is about uniting pet parents for a weekend of furry fun, where we can celebrate our wonderful companions, getting trusted insights on how to be the best pet parent we can be, and of course sniffing out all the latest & greatest stuff to spoil our pets. Plus, who can say no to seeing 800+ dogs and 200+ cats in one weekend?” said Festival Founder, Jason Humphris.

The festivals continue to build on its barking success with a brand-new line up of attractions and talent, plus returning favourites such as science icon, Dr Karl Kruscelnicki speaking on the ‘Science of Dogs’ as well as the ‘Science of Cats’ for the very first time on the OPTIMUM️ DOGWALK & WHISKAS Stage.

The Dog Lovers Festival will see the launch of the new OPTIMUM️ DOGWALK, where the awe-inspiring runway will provide visitors up close and paw-sonal viewing of some of Australia’s top four-legged models. The paw-fect runway will feature a wide range of impeccably styled dogs (and their two-legged human friends) dressed by leading Australian brands, such as Bared Footwear and The Upside, in the DogWalk Fur-ashion Parade. Further shows include Australia’s ‘The Dog Down Under’ with TV Host Lara Shannon, rescue dogs, famous Insta-Pooches, fan-favourites The Wonderdogs with Dr Katrina Warren and Kelly Gill, and the winners of the first-ever Doggelganger competition.

TV Host, Shelly Horton will make her Sydney Cat Lovers Festival debut as the WHISKAS Stage MC where feline fans will be treated to an extensive festival offering of demonstrations and talks. Internet sensation ‘CATMANTOO’ and his skateboarding sidekick ‘Didga’ return, along with Dr Katrina sharing ‘The Most Common Cat Problems Solved’, and for another winning year, visitors can get ready to paw-ty at the Kitty Cosplay Fashion Purrrade.

SYDNEY DOG LOVERS FESTIVAL HIGHLIGHTS:

• Anticipated as the most popular attraction at this year’s festival, the OPTIMUM️ DOGWALK hosts Australia’s most talented, hard-working, insta-famous and stylish dogs, pawing their way down the runway to the tunes of ‘Ministry of Hound’, Dan Rowntree, and styled by Jeff Lack.
• The VitaPet Arena will wow visitors with new attractions including Mini Dog Races and Dog Parkour, plus Farmer Dave Graham’s K9 Superwall and tricks and tips from Dr Katrina, Kelly Gill and the Wonderdogs.
• Kurgo DockDogs will showcase impressive canines going head-to-head in Big Air, Extreme Vertical and Speed Retrieval competitions, launching themselves into an indoor 100,000-litre pool!
• Travel well with your pup at the new Dog Friendly Travel Hub and discover the best products, experiences and destinations to share with your furry friend along the journey.
• Choose kindness at the Adoption Zone, improve your dog-knowledge at the ADVANCE Paws and Talks, and have your questions answered at SASH Ask-A-Vet.
• Festivalgoers can get their ‘feel good’ hormones at the newly revamped Lyka Pat-A-Pooch Zone by getting up close and personal with an array of dogs. 

SYDNEY CAT LOVERS FESTIVAL HIGHLIGHTS:

• TV presenter Shelly Horton will MC the WHISKAS Stage with a star-studded line up of vets and animal experts including Dr Karl Kruscelnicki, the man with answers to all of life’s curly animal questions, festival-favourite and Aussie vet Dr Katrina Warren and CATMANTOO & Didga, the internet famous skateboarding cat!
• The BlackHawk Pat-A-Cat Zone returns bigger and better, providing opportunity to connect with these curious creatures, safely and securely, while visitors can watch feline friends in their natural habitat in the new WHISKAS Kitty Corner.
• In a competition like no other, festivalgoers can see a Championship Cat Show up close as leading breeders and their fabulous felines compete for cash prizes, ribbons and glory.
• Find a suitable breed for your home at the Purrrfect Match Zone and start the adoption process at the WHISKAS Adoption Zone and help a kitty find the fur-over home.
• Visitors can meet more than 200 rare and popular breeds of cats in the Breed Showcase – it’s the A-Z of cat breeds!

Ticker holders will have access to a limited number of half-price tickets to the other co-located festival. Don’t act all bark and no bite – pounce on the festival websites to fetch your tickets now. Note: Tickets are limited. Advanced ticket bookings are essential as tickets may not be available on the door.

TICKETS: www.dogloversfestival.com.au/sydney and www.catloversfestival.com.au/sydney

The post The Paw-ty Returns To Sydney: Dog and Cat Lovers Festival appeared first on TravelTalk.

The Vietjet Redcliffe KiteFest is set to bring an unforgettable weekend of entertainment to  the Moreton Bay region on Saturday, 14th, and Sunday, 15th September 2024. This year,  Moreton Bay Industry & Tourism (MBRIT) is thrilled to announce Vietjet as the first-ever  naming rights sponsor for the festival, promising to elevate the event’s profile and  excitement. As the only airline with direct flights between Brisbane and Vietnam, Vietjet  connects Queensland to Asia and beyond. 

The Vietjet Redcliffe KiteFest features a program bursting with fun activities, roving  performers, water shows, and live entertainment for all ages, making it the perfect family day  out. The world’s best kite flyers from Vietnam, Malaysia, China, New Zealand, and Australia  will showcase their stunning creations, including some of the world’s largest kites, alongside  daily aerobatic displays.  

Visitors will also have the opportunity to create their own kites at daily kite-making  workshops, with experts on hand to share tips and tricks. The public kite flying zone will be  open from 9am to 4pm each day. Festival goers are encouraged to visit Vietjet’s vibrant  booth for exclusive offers, fun activities, and a chance to win free flight tickets to Vietnam.  Visitors can stay tuned and make sure to follow both Vietjet and KiteFest fanpages for a  chance to win giveaways and receive exclusive discounts. 

The KiteFest Kidz Zone offers free and low-cost activities, a dedicated kids stage with  children’s shows, and live appearances by Emma Memma. The Main Stage will feature a  range of local artists from South East Queensland, ensuring a lively atmosphere for all.  

The festival also includes a variety of rides suitable for all ages, a diverse food court offering  gourmet delights, and hundreds of market stalls for visitors to explore.  

Mayor Peter Flannery said City of Moreton Bay was proud to support the vibrant event that  continued to go from strength to strength each year. 

“The Redcliffe KiteFest is one of City of Moreton Bay’s signature events. It’s an event worthy  of international fame and attracts more than 30,000 visitors from Queensland, interstate and  overseas,” Mayor Flannery said. 

“KiteFest attracts more and more visitors each year to explore all that’s on offer in our  beautiful city, in turn boosting our local economy. 

“Council’s support is a tangible investment in our city’s liveability, and part of what makes  City of Moreton Bay such a great community.” 

This year’s event is particularly special with Vietjet’s involvement as the first-ever naming  rights sponsor. Natassia Wheeler, CEO of Moreton Bay Region Industry and Tourism  (MBRIT), expressed her excitement about the partnership, stating: 

“We are incredibly excited to welcome Vietjet as the naming rights sponsor for the Redcliffe  KiteFest. This partnership presents a huge opportunity for the Moreton Bay region to be  showcased to a significant international audience. Vietjet’s support will elevate the festival’s  profile and help us deliver an unforgettable experience for all attendees.”  

A representative from Vietjet also shared their enthusiasm for the collaboration: 

“Vietjet is delighted to be the naming rights sponsor of the Redcliffe KiteFest. We see this  partnership as a perfect alignment of our values and vision, bringing joy and excitement to  the community. We look forward to contributing to the success of this wonderful event and  showcasing the vibrant culture and spirit of Vietjet.” 

The Vietjet Redcliffe KiteFest is a cornerstone event in the Moreton Bay region’s destination  event calendar, drawing over 30,000 attendees each year. The event runs from 9am to 4pm  on Saturday, 16th, and Sunday, 17th September 2024. 

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John Wilson joins AIME as Marketing Director, bringing more than 25 years’ industry expertise to the role.

Wilson is a highly experienced event Marketing Director, having led teams at international event and trade fair organisers Informa, Deutsche Messe and Foundry (IDG).

Wilson is responsible for global marketing communications at AIME as it prepares for its 32nd event in 2025.

Multi-disciplinary creative storyteller Kayla Elliott joins Wilson in the role of Marketing Executive and will be creating content that resonates and connects with AIME’s global audience.

Claire Graham has been appointed Director of Operations and Content and joins the AIME team from Interpoint Events.

With more than 20 years’ event management experience, Graham has managed events across Australia including Taste Festival, Smooth FM Chocolate Festival and the ATSA Independent Living Festival.

Graham joins the team having successfully managed operations for the AIME 2024 show and  brings her expertise in-house for AIME 2025.

Also joining the operations team is Nissa Ni as Event and Systems Coordinator, who comes to the role after almost 15 years at the Melbourne Convention and Exhibition Centre, the home of AIME.

Event Director Silke Calder says the new team members bring new perspectives, skills and insights to complement and bolster the unrivalled event experience of the broader AIME team.

“We are so excited to welcome John, Claire, Kayla and Nissa to the AIME team. They are already making their impact felt, bringing new ideas and inspiration as preparations for AIME 2025 continue at pace,” she says.

Calder says AIME has cemented its position as the leading event for the international business events community in the region.

“The growth of AIME 2024 was just phenomenal, and we are confident our team will deliver an event in 2025 that’s bigger and better than ever,” she says.

AIME 2025 will be the fourth event delivered by Calder and her team from Talk2 Media and Events, which manages the show on behalf of Melbourne Convention Bureau (MCB).

The 2025 event is set to be a blockbuster. Held at the Melbourne Convention and Exhibition Centre (MCEC), AIME has expanded its footprint to 15,000 sqm over 10 bays to accommodate more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor.

AIME connects international and local buyers with world-class exhibitors from Asia Pacific and around the world. Next year’s three-day event will be held 10-12 February. In 2025 for the first time, the global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow AIME on 13-14 February 2025.

For more:aime.com.au

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The inaugural five-day celebration of The Tweed’s rich gourmet offerings will feature a program of curated events to champion the region’s local produce and those who bring it to life, from First Nations storytellers and passionate chefs to talented distillers, brewers and baristas, cheesemakers and farmers and an endless list of artisan producers.

Savour The Tweed will feature a stunning program of 20 distinctive events featuring local and visiting chefs with highlights including a First Nations welcome dinner and native food foraging, farm to fork menus and wild-caught seafood lunch, plus events showcasing healthy and sustainable food practices and ethical farming.

The program is co-curated by Tweed-based chef and author Christine Manfield and local food advocate Amy Colli of Straight To The Source and will highlight the diversity and prominence of The Tweed as one of Australia’s leading food and drink destinations with farm tours, distillery and brewery masterclasses, long table lunches, storytelling, cooking classes and local degustations.

Christine Manfield said the program aimed to unearth the distinctive ‘terroir’ of the region by showcasing locally sourced seasonal produce and native ingredients and The Tweed’s host of talented chefs and food and drink artisans.

“Savour The Tweed will be a signature regional event, created from the ground up, and I’m so excited to be collaborating with The Tweed’s impressive line-up of food and drink producers, leading chefs and cultural storytellers to celebrate the distinctive flavours and character of the region and to offer a program of immersive experiences,” Ms Manfield said.

“The Tweed’s growing profile as one of Australia’s leading culinary destinations is testament to the creative vision and hard work of the region’s chefs, restaurateurs, growers, distillers, brewers, food producers and First Nations talent who will all feature throughout the event program.”

Sally Scott, General Manager of The Tweed Tourism Company, said Savour The Tweed was an exciting addition to the region’s annual tourism events calendar.

“As a five-day event, Savour The Tweed is the perfect long-weekend getaway for foodies who also want to experience The Tweed’s holiday highlights including the Tweed Regional Gallery and Northern Rivers Rail Trail in the hinterland to surf lessons and snorkelling with turtles from our seaside villages.”

Savour The Tweed is a partnership between Tweed Shire Council and The Tweed Tourism Company to boost regional tourism.

Mayor of Tweed Shire Chris Cherry said the event would provide the perfect opportunity to celebrate the Tweed’s incredible fresh food offering.

“Savour the Tweed is a key investment by Council to host a signature event that showcases our region and highlights our culinary strengths,” Cr Cherry said.

“At Council we have aimed to carefully nurture the Tweed’s burgeoning agritourism sector over many years, culminating in what promises to be a fantastic food event in Savour The Tweed.

“Events make the Tweed a great place to live and visit and we are proud to deliver Savour The Tweed with our event partners. This exciting new offering is part of our new Tweed Events Strategy which will be on public exhibition in coming weeks.”  

Savour The Tweed will be delivered as an inclusive and eco-friendly event with a focus on accessibility considerations for all eventgoers and alignment with EarthCheck’s Responsible Events Management action steps.

For more information on Savour The Tweed and to sign up for program updates and early ticketing details, head to visitthetweed.com.au/savourthetweed

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With new opportunities and challenges on the horizon for the cruise industry, the conference, to be held at SkyCity Adelaide, will be themed “Steering Ideas to Success.”

“As we look towards the next phase of the exciting and ever-changing cruise market in our region, we need to be open to ideas that continue to advance cruise as a sustainable and vital pillar of Australia’s visitor economy,” said Jill Abel, CEO of the Australian Cruise Association. “This year’s conference sessions will be all about inviting robust discussion and sharing of ideas with our membership and cruise community, that will ultimately steer us toward continuing success.”

Highly influential cruise line executives join our 2024 program including Jessica Ashe, Director, Shore Excursions & Future Cruises, Holland America Group and Chad Berkshire, EVP and Chief Commercial Officer, Norwegian Cruise Line Holdings. These international delegates will be joined by Gavin Smith (Royal Caribbean International), Ben Angell (Norwegian Cruise Line Holdings), Tim Jones (Celebrity Cruises) and Peter Little (Carnival Cruise Lines) and Chair, CLIA Australasia.

Individual and panel sessions will centre on current topics such as ongoing governance and regulatory issues as well as supply chain issues and opportunities. A focus will also be placed on destination development including a panel session as well as what promises to be a highly informative presentation by Mark Koolmatrie – Founder of Kool Tours. A regional outlook will be provided by Leigh Howard from Tourism Fiji building on ACA’s commitment to the importance of working closely with neighbouring destinations.

The final day of the Conference will kick off with a motivational breakfast at the Playford Hotel followed by the AGM and Member Roundtable session.

“We are excited to be holding our Conference in South Australia this year to reflect the incredible growth of the cruise industry in that region and the commitment of the state government and Flinders Port Holdings in fostering new opportunities” noted Abel.

According to the South Australian Tourist Commission, cruise has been the fastest growing sector in the state. In 2022-23, 103 cruise and expedition ships visited South Australia welcoming 227,900 passengers and crew. This has seen the economic impact of cruise grow 48% since 2018-19 to $215M.

A pre-cruise program will be held on Wednesday 4 September with numerous opportunities on offer for attendees to take a deep dive into the city and surrounding regions. These include a tour of the Port Adelaide Passenger Terminal and local highlights, a gourmet food and wine e-bike tour through the historic town of Hahndorf, an Adelaide Oval Stadium Tour and Roof Climb and a fun and lively HandleBar Food and City Tour.

It is anticipated that around 150 people will attend the Conference which is being supported by the South Australian Tourist Commission and Flinders Port Holdings.

Members and stakeholders are advised to register before 31 July to take advantage of the earlybird rates. https://auscruiseassoc.eventsair.com/26th-annual-conference/registration/Site/Register

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Participants will not only discover how AmaWaterways can elevate their business but also have a chance to WIN one of FOUR spots on a familiarization trip later this year, or one of NINE $100 gift card prizes!

Agents can attend one of three live sessions at 8:30 am, 12 pm, or 6 pm AEST on Wednesday, 12th June.

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Thursday, 20th June 2024,

from 5:30 PM to 7:30 PM

at the Legends Bar in voco Brisbane City Centre.

The Learn More, Earn More series is a nationwide initiative by Inspiring Vacations, designed to inspire and connect travel agents across Australia. The Brisbane event promises to be particularly enlightening, with presentations on in-demand travel destinations, current travel trends, and customer behaviour insights. Additionally, agents will benefit from a lucrative offer of double commission on all sales made in the week following the event.

Inspiring Vacations is also hosting a two-day consumer event, The Greatest Travel Show, at the same venue. Travel agents and their clients are invited to attend, making it a perfect opportunity to further engage with customers and showcase the latest travel offerings.

The Brisbane event will feature live entertainment, complimentary drinks and canapés, and an exciting door prize. The highlight for many will undoubtedly be the double commission offer, providing a substantial incentive for agents to boost their sales.

This event is an excellent opportunity for travel agents to expand their industry knowledge, build valuable connections, and enhance their earning potential.

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“In a world of isolation, tourism is about connection,” said The Honorable Soraya Martinez Ferrada, Federal Minister of Tourism in speaking about the new tourism strategy. “We’re investing in tourism growth by supporting small and medium businesses across the country.”

Marsha Walden, CEO of Destination Canada, stated that Canada has been slipping in global competitiveness since 2009. Despite forecasts showing Canadian tourism outperforming the Canadian economy, it is falling behind the global tourism economy. Tourism is vital to the Canadian economy, supporting more than 234,000 businesses and employing 1 in 10 people. In 2021, Canada was the 13th global tourism destination. To push it into the top seven, Canada needs to be seen as a year-round destination and a ‘must-see’ rather than a ‘someday’ destination​​.

Marsha Walden speaking at RVC 2024

The strategy will use five guiding principles: Collaboration, Prosperity, Public Support, Regeneration, and Reconciliation, underscoring four key pillars designed to foster transformative growth in the tourism sector:

1. Sector Advancement | A Competitive Canada: Enhancing competitiveness by leveraging seven strategic levers identified through industry consultations.
2. Brand Leadership | Driving the Brand: Developing a sustainable and balanced tourism landscape by targeting specific demographics and dispersing tourists geographically to enhance seasonality and local opportunities.
3. Destination Development | Propelling Investment and Supply: Collaborating with communities to create long-term development plans, improve infrastructure, and meet both guest expectations and local needs.
4. Collective Intelligence | Leading with Data: Expanding access to data and insights to empower businesses to compete globally​ (Destination Canada)​​ (Newswire)​​ (Destination Canada)​.

Meanwhile, what does this mean for Australia?

• Australia is one of Canada’s key international markets (along with the USA, Mexico, Germany, France, UK, China, Korea, and Japan).
• Many Australians travel in the Northern Hemisphere winter – Canada’s low season – making Australians a more attractive market during this period.
• Many Canadian operators are looking for ways to raise awareness with and attract Australians to their locations and away from the more visited destinations in British Columbia, Alberta and Quebec.

This strategy reflects Canada’s commitment to reinvigorating its tourism sector by 2030, emphasizing collaboration, sustainable growth, and data-driven decision-making to position itself as a top global destination.

View the entire strategy here.

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